Retailing Final Essay Example | Topics and Well Written Essays - 2250 words

Retailing Final - Essay Example Efficient store operation of Aldi is a way to convey the best customer experience. This remarkably will give significant reputation for the entire store based on the ability of its customers to disseminate response about their experience. This what makes this competitive advantage sustainable and it is through this that customers are playing major role towards its great success in the future. Customers therefore are needed to be enhanced with high level of satisfaction and Aldi tries to get this by conveying the best customer experience through efficient store operations. This means that all aspects in the operation involving the issue of customer satisfaction are closely taken into account. On the other hand, the increasing network of limited assortment stores of Aldi is another important source of sustainable competitive advantage. In this way, there is a good chance to highly differentiate the products and services offerings of the company. In line with this, there is a great oppo rtunity to increase the demand for products offered by Aldi in the global setting. This is also a good opportunity for the company to increase its chance to maximize the resources available from other countries. For one thing, China and India are good places for business as they are known to have cheap labor. However, for Aldi, the context of expansion deals primarily with business environmental factors. Under politics, it is important to consider existing policies for international business in both China and India. The aftermath of economic downturn is also a significant factor to consider prior to the global expansion of Aldi. This is going to be a challenge for Aldi’s competitive advantage knowing that China and India are also affected with economic recession across the globe. Putting up a business after all requires thorough consideration of economic activities and other factors. The next factor that would become a challenge for Aldi’s potential global expansion is the political environment. Various policies in business are determined by political settings of a country. In reality, this really affects how an international company would perform and adjust its internal business operation. Finally, another important factor that may be a great challenge for Aldi in its expansion is under the social context. China and India are home to huge consumers that have different preferences, geographic orientation and all other related social concerns. In particular, this is going to be a challenge for Aldi since this is going to take more time and effort to understand. There is a need to develop more systematic approach to identify how many exactly of the consumers are willing to go for limited assortment items. 2.  Ã‚  Ã‚  Ã‚  Ã‚   List and discuss all important characteristics of the fast response model used by Zara. Discuss key barriers limiting the company’s ability to duplicate this business model overseas, especially in Asia.   Answer: Za ra is known for its fast response model. This is potentially a quite advantage for the company as far as the trend and buying behavior of consumers change over time. It is because of this that there is a need to list and discuss all important characteristics of the fast response model of Zara. The fast response model of Zara is determined based on its concept. The world is home to fast changing demand for designs, innovation and the like. Thus, there is a need to